McDonald’s Partners with NFT Blue-Chip Project Doodles to Launch Limited Edition McCafé x Doodles Holiday Cups
Fast-food giant McDonald’s released a video on the Nov. 13th hinting at a cross-border collaboration with NFT blue-chip project Doodles.
Fast-food giant McDonald’s released a video on the Nov. 13th hinting at a cross-border collaboration with NFT blue-chip project Doodles. The video featured a pink hand removing a coffee lid, revealing a coffee stain resembling a Doodles character’s smiling face, with the text “• ᴗ • 11/18” announcing more information to be released on November 18.
What is Doodles?
Doodles is a collection of 10,000 unique NFTs launched in October 2021. Each Doodle is a unique artwork composed of hundreds of combined traits, including facial expressions, hairstyles, and accessories. The project was designed by renowned artist Burnt Toast and is known in the NFT space for its distinctive colors and adorable hand-drawn style.
Collaboration Details
1. McCafé x Doodles Holiday Cups
McDonald’s officially announced their collaborative product — special edition McCafé x Doodles Holiday cups, where customers can receive limited edition coffee cups featuring Doodles’ signature designs when purchasing McCafé hot beverages.
Through the McDonald’s app purchase, customers can unlock digital rewards:
- Viewing tickets for the Doodles animation “Dullsville and the Doodleverse” pilot
- Limited edition McDonald’s digital clothing for your Doodles virtual character
2. Event Details
How to Participate:
- Purchase a McCafé x Doodles hot beverage through the McDonald’s App
- Confirm email to receive confirmation
- Register or log in to Doodles Stoodio account
- Unlock reward package to receive animation tickets and digital clothing
Important Notes:
- Event limited to the United States
- Must join McDonald’s email and rewards program before purchase
- Must have a Doodles Stoodio account
- Event period: November 18 to December 31
- Limited quantity, while supplies last
3. Additional Collaboration Elements
- Released “Good Mornin’” GM theme song
- Updated official Twitter background to Doodles theme
Market Response
Doodles Performance
- Floor price surged from 1.68 ETH to 2.96 ETH, a 76.2% increase
- Past week’s average price: 2.47 ETH
- Trading volume reached 2,107 ETH (approximately $6.64 million)
- Trading volume growth: 795.86%
User Growth
- 1,461 wallets claimed “digital rewards” within first day
- 96% are new users to Doodles Stoodio ecosystem
Purchasing Tips
Want to buy Doodles NFT? Save on gas fees by using SA wallet with GP (Gas Pass) on Lootex platform!
- Register on Lootex and connect SA wallet
2. Claim your free GP or buy GP in GP center
3. Browse and select your desired Doodles NFT
4. Complete transaction using GP to enjoy gas-free benefits
Future Outlook
The Defiant notes that Doodles has consistently been one of the most successful NFT projects, having collaborated with major brands like Adidas, Crocs, and artists like Pharrell Williams. This collaboration with McDonald’s is seen as a crucial opportunity for Doodles’ resurgence.
Whether collaborations with traditional brands can become a breakthrough point for NFT projects remains to be watched closely.
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